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The same article mentioned that in May a local alderman, Robert Nordlander, tried to pass a resolution denouncing homosexuality at a board of aldermen meeting. An article in News and Record estimated that 12,000 people marched in opposition of homosexuality, 2,000 more than who marched in the pride parade.
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They took out another full page ad to call on people to “celebrate biblical family values” by marching along the same route the pride parade took. The same group organized a counter protest parade to be held about 3 weeks after NCPride. In one line, they denounce homosexuality as a “social malignancy which preceded the fall of nations (Greece/Rome, etc.),” and quotes the verses of the Bible which condemn homosexuality. ” The most vocal opposition to the parade came from a group of churches called “Churches for Christian Family Values,” who took out a full page ad on June 7th, 1996 to denounce the parade and homosexuality in general. In Cheryl Hopkins’ article, “Celebrate: Gay festival offers full menu of events,” she refers to the negative comments about the parade, saying “we are not really surprised at the vehement opposition of some of. One business, Bourbon Street, took out a full page ad in the May 24th edition, advertising itself as “the party headquarters.” The increase in tourists during Pride weekend was beneficial to businesses who supported Pride by advertising in the newsletter. As NCPride states on their website, the funding for the parades is based on advertising. Local businesses placed ads in The Front Page to attract the people from across the state. The parade was heavily advertised in the North Carolina gay publication The Front Page.
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After the talk there was an after-dinner discussion about how to create change in North Carolina. These authors spoke at an event entitled “Moving Towards Wholeness,” which promoted the bridging issues of race, class, gender, and sexual orientation. Indeed, the weekend included a discussion by renowned authors Leslie Feinberg, Minnie Burce Pratt, Mab Segrest, and Barbra Smith. The motto for the 1996 parade, “Celebrate, Activate, Educate,” explains the goals for having a pride parade. Hopkins doesn’t list any specific activities relating to DOMA, but there were many speakers, workshops, and dinners scheduled for the weekend where DOMA might have been discussed. Parade attendees placed the figure somewhere between 5,000 and 10,000.Ĭheryl Hopkins, a co-chairwoman of the parade and its associated events, wrote in a June 7th, 1996 article for the Winston-Salem Journal that one of the reasons for holding the parades is to “raise awareness within the community and begin a dialogue on gay issues.” The biggest issue in 1996 was the recently introduced Defense of Marriage Act ( DOMA) in May. The organizers expected an attendance of 10,000 people, but police only half that based on previous parades. Winston-Salem was chosen as the host city for the 1996 parade. NCPride, a state-wide organization promoting unity among and visibility of LGBT people, holds annual pride parades which used to change host cities before settling at Duke's East Campus in Durham in 2000.
Advertisements and reports of the event focused on the 15-year gap between the previous pride parade which occurred in 1996, yet there was little information on why there was a 15 year gap.
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In 2011, the organization Equality Winston-Salem organized Winston-Salem Pride, a series of events culminating in a parade through downtown.